Objective:
To gain hands-on retail leadership experience while applying visual merchandising strategies that align corporate directives with in-store execution and consumer needs.

Scope of Work:

• Retail Leadership: Trained under store executives and department managers, supporting daily operations, team coordination, and KPI-driven decision making.

• Visual Merchandising Execution: Implemented corporate planograms and seasonal directives across multiple store categories.

• Creative Presentation: Styled mannequins, organized floor sets, and ensured product adjacencies reflected seasonal color stories and trend direction.

• Consumer-Centric Merchandising: Adapted visual displays to align with local consumer needs, balancing corporate strategy with regional buying behavior.

• Best Practices & Compliance: Evaluated store layouts for compliance with Kohl’s visual merchandising standards while contributing creative feedback for improved execution.

• Cross-Functional Collaboration: Partnered with store leadership and district manager during store walk-throughs and pre-line reviews to connect product flow and visual strategy.

• Final Independent Project: Lead a team to reorganize underperforming store categories by using KPIs, creative problem-solving, and corporate planograms

Key Takeaways:

• Strengthened ability to translate corporate merchandising strategy into impactful in-store experiences.

• Learned to balance aesthetic presentation, operational efficiency, and consumer behavior insights.

• Built leadership skills by supporting retail teams through directive execution and daily merchandising challenges.