This project spanned 5 weeks as part of my Fashion Market Analysis class. Throughout this timeframe, my assignment involved creating a brand-new line for Lululemon's forthcoming Autumn & Winter collection. Recognizing Lululemon's prominence in athleisure wear, I identified an opportunity to introduce snow gear, aiming to tap into the outdoor industry, particularly amidst its burgeoning popularity. Through unstructured interviews within the outdoor market's target demographic, we discovered prevalent issues with existing products, including limited color variations, sizing options, and outdated silhouettes. Leveraging these insights, I developed a line tailored to address these specific market needs
Lululemon Line Plan
In the initial stages of the project, our objective was to conduct comprehensive primary and secondary research into Lululemon's upcoming snow gear line. This encompassed exploring silhouette inspirations, material choices, consumer requirements, SWOT analysis, and emerging trends. I utilized various research platforms including Mintel Forecasting Reports, WGSN, and other reputable websites to gather the necessary information for developing the assortment line.
Nike Merchandising Case Study (Footwear)
This project covered the full merchandising process, from line planning and assortment building to retail presentation and promotional pricing. Using Excel to analyze past sales and plan future seasons, I created a Men’s Performance Running assortment for the U.S., built a Sport World assortment, designed a retail presentation for a Los Angeles store, and developed a promotional pricing strategy to support the launch.
Part 1: Geography Assortment Planning Role: Merchandising Manager, USA. Objective: Create the Men’s performance running assortment for USA.
Part 2: Retail Assortment Planning Role: Sport World Merchandising Manager Objective: Create the Sport World Assortment.
Part 3: Retail Presentation Role: Retail Brand Presentation Manager Objective: Design the retail presentation for a specific LA sport world store.
Part 4: Retail Pricing Role: Sport World Buyer Objective: Create a promotional Strategy for the LA sport world store.
Lululemon Merchandising Case Study
In my junior year merchandising class, I took part in a 5-hour virtual simulation through Forage where I worked on four key projects: building an order log, creating a line sheet, analyzing full-price sell-through, and completing a project reflection. At the end of the program, I earned a certificate of completion.